The project encompasses three high-rise condominium towers, a retail center, a sports club, and, notably, office buildings that eventually became the prestigious home of True Digital Park. Under Norrasid's leadership at Gensler, the team embarked on the development of a bold concept—creating the first-of-its-kind master-planned mixed-use urban neighborhood. The project's core values revolve around community, learning, smart living, work, and play, ultimately establishing the first smart urban neighborhood in Bangkok.

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The initial concept revolved around the idea of a large-scale "third place," which was further refined and evolved into a vibrant and thriving community. In this innovative neighborhood, all the various program functions seamlessly interact and integrate, fostering a cohesive environment where residents can live, work, and play harmoniously.